Kris Murray's Child Care Business Success Podcast
When is the last time you asked your teachers for the truth about how much they pay for their own classroom supplies? According to a nationwide study that just came out, teachers are paying for 87% of their own classroom supplies. I see this problem all the time. Here’s what teachers are telling me when…
Do you find yourself trying to do it all at your child care business, only to find yourself completely overwhelmed, not able to get through that never ending to-do list? The secret is simple: delegate. I hear time and time again from my Child Care Success Academy members: I just can’t get out of overwhelm to…
What are you saying to parents interested in your child care center to build that relationship of trust and get them to enroll? The power is in the message and the key is to make the marketing message about them, not about you! Yet, I see child care owners fail at this over and over…
Do you use direct mail to market your child care? Do you know how to tell if the campaign has been successful? Do you have a way to compare it to other marketing campaigns you’re using for your child care? If not, then you are wasting your marketing dollars. Direct mail can be a powerful…
Pinterest is a great social network to reach prospects for your child care and the company has just announced that they are rolling out promoted pins. This platform just happens to be one big social media where all the Moms are hanging out. So let’s dig in and talk about a new way to reach the prospects…
Good help can be hard to come by these days. One question that keeps popping up in the Child Care Success Academy and in my Insider’s Circle group is where to find good, quality teachers and employees for child care centers. I have two resources for you to help you in your search for top…
Summer is just around the corner. Now is the time to create, market, and promote an attractive and unique summer camp for your client families to ensure that your summer enrollment is maximized. In most communities, parents have lots of options to consider, so delivery of your marketing message is best when it is timely,…
You’ve probably heard the term “native advertising” but do you know what it means? Did you know you can use native ads to more efficiently market your child care center or preschool? Going native simply means placing ads in spots on a webpage where the viewer or user is naturally looking. This will help get…
This week I wanted to tell you about a strategy I teach that will help you to find the best clients for your child care. It’s called “Map It Out.”This method recently came back to my attention as I saw it produce great results for Kristen, one of the Gold Core Members from my Child…
Have you had a parent book a tour at your child care center, only to not show up when it’s time for the tour? It happens a lot in our industry; parents are busy and forget, or decide on another child care option. However, it is a big time waster for you and your business,…
In this Podcast Video Learn Why: Social Proof is so important Why you should look at your day-to-day processes Discover where elements of trust are being stretched How to create a strong sense of trust with your prospect Find areas of your program where trust can be strengthened More