Pinterest is a great social network to reach prospects for your child care and the company has just announced that they are rolling out promoted pins. This platform just happens to be one big social media where all the Moms are hanging out. So let’s dig in and talk about a new way to reach the prospects out there that could be your next enrollment.
The new promoted pins in Pinterest are fairly similar to promoted posts in Facebook (which we can help you figure out if you’re still stuck.)
Promoted pins blend in with the other non-paid pins, so it’s fairly hard for the user to tell which pins are being promoted (which is good for you!)
The ads show up on the web and in mobile and the majority of the parents you want to reach are on mobile.The promoted pins can be CPM (cost per thousand impressions) or CPC (cost per click), similar to any Google campaign you might be running.
Clueless about Pinterest? It’s simply a website offering an image based way to “scrapbook” photos, videos, products, and objects to a relevant digital board and share these with friends. It is a powerful, growing vehicle.
Many users generally interact with products by pinning items they want to buy and collecting information about services they are interested in. If you want to learn more about how to use Pintrest to market your child care I can show you how.
So give promoted Pinterest posts a try and make sure to experiment with different pins to see what gives you the best results!